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A business’ website is an essential part of their success.  Your website is often your consumers and potential consumers first impression of you.  A company’s website can serve as a platform for product and service advertisement, a customer service center, and a a source of profit with the use of paid advertisements and sponsored ads.  To maximize your sites potential, there are a few “musts” to consider:

Establish Your Brand and Target Audience

Your sites main goal is to reflect your brand and what it’s overall purpose is.  A website can easily be built and promoted across the web, but a good website fits well with your brand, correctly reflects its purpose, and serves as a tool for consumers to easily navigate through.  Your target audience consists of consumers and potential consumers that typically hold interest in what your company offers. It’s important that your website reflects that. Additionally, you’ll want to make sure you’re focusing on exactly what you want your websites overall role to be.  Meaning, are you using it as just an extra advertising platform? Or, will it be focused on ecommerce and selling inventory? How can you utilize it to its full potential?

Make Sure You’re Mobile Friendly

We live in an age where mostly anything can be done with a few screen swipes on a smartphone.  While you’re on the go, your smartphone essentially gives you the power of your computer or laptop in the palm of your hand.  But how many times have you landed on a non-mobile friendly site? When your consumers need to do a quick search or access your site on the go, it’s important they can efficiently do that with their smartphone.  A site that isn’t mobile friendly will lose its visitors quickly.

Organized Design

The overall design of your site should be high quality, minimal, and well organized.  When a user accesses your website, they should view it as appealing and engaging, not overwhelming and flooded with hyperlinks and photographs.  If you have an image based website, use high quality images, and have them well organized throughout your page. Additionally, make sure to stick to 2-3 different front styles at most, and limit sizes and colors; most of the time, simple and organized is the way you want to go.  Your overall sitemap should be easy to understand and easy for the general public to access.

Quick Load Time

Along with being the technology age, we are also an age of instant gratification.  The days of dial-up connections and waiting long periods of time for websites to load (mostly) are gone.  Whether accessing the web from a computer or phone, the site you’re seeking usually loads within the first few seconds of opening it.  A site that takes too long to load automatically gives the user a bad experience, and can rapidly lose engagement. Google actually takes your sites load time into consideration within its ranking, so this is an essential part of maintaining your online presence.