A key component of any successful business is a strong website. Your website is what makes a first impression with potential customers or readers and helps them virtually navigate the concept you’ve created. Here are a handful of website design myths to make sure you avoid.
- Since most of your visitors are on their computer, there’s no need for a responsive website.
Even if a lot of your customers tend to visit your website from their computer instead of a mobile app or other handheld device, you still need a responsive website in order to compete in today’s market. Mobile phones and devices aren’t going anywhere, and over time their popularity is only going to grow. Your audience expects to be able to visit your website whenever and however they need to.
- You can build a website yourself.
It’s tempting to handle website design yourself, especially with all of the options and how-to guides out there. However, if you hope to monetize your website and need something professional, it’s best to hire a specialist to design it for you. DIY websites may cost next-to-nothing, but they also don’t have the tools and features people expect to see on a high quality site.
- You need Flash if you’re going to have visuals on your website.
Flash is quickly becoming outdated, and even super modern devices like the iPhone don’t support Flash. Plus, search engines can’t read Flash content, which can negatively impact your SEO. Since Flash doesn’t work on a majority of modern devices, there’s no need to have it on your website.
- You can use stock photos instead of your own images.
There are a lot of different ways to find stock photos out there that you can use for commercial purposes, but this also means that your website may have the same images as a lot of other websites out there. Plus, it’s hard to reflect your true brand image and style if you’re not creating visual content yourself. Using your own imagery may take more time or cost more money, but it will also have a bigger impact on your audience.
Every web designer will give you a different set of rules to abide by. Ultimately, your website should be customized to your needs and the preferences of your target audience. Knowing common website myths will help you weed through numerous suggestions to narrow down your list of what’s most important.