Carry out polls or surveys
Polls and surveys are other forms of interaction to add to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.
Update frequently with fresh content
Update your site frequently with fresh content so that every time your visitors come back, they will have something new to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters.
Curate a featured section
Add This also suggests showcasing products or content in a special “best of” section. It can be a large banner on your homepage, or a sidebar list. Whether you’re highlighting products or content, make your roundup relevant. It can be based on seasonal events, user behavior, or simply items that need more visibility. You can create different versions of this section for different landing pages and use it to measure performance.
This is especially important if you are in an industry that lends itself toward the visual, like interior design, landscaping, or anything food-related; however, photos and graphics are great at grabbing attention in general. BizBudding says to look at photos as a way to show off the fabulous work you do without offering an obvious sales pitch. As an added bonus, when you optimize your images by including keywords in your image title and alt text, your SEO will benefit.
Owning and operating a website does not have to be hard. However, it is something that needs constant attention. If you invest a couple of hours each week to growing your website and understanding your analytics, you will reap the rewards. The above advice is the groundwork to building a successful website, if you can nail these points then you have the start of an engaging website!